Starting a business in the county of Santa Cruz

May 4 2:00 pm — 3:30 pm

Event Details

Starting a business in Santa Cruz?

We’ve condensed our 10-page checklist of must-knows down to a one-hour webinar. Run through the logistics of starting a new business in the County of Santa Cruz in this brand new workshop for 2021. Our “Start-Up” specialist, Keith Holtaway, will lead through the below subjects and more!

Topics covered include:
– Legal Structures
– Fictitious Business Name
– Business Licenses
– Possible Permits Needed
– Employer Identification Numbers
– Required Tax Documents
– Employee Classification
– Business Insurance
– Business Funding

About the Presenter

Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turnaround strategies for struggling businesses, and obtaining financing for business growth.


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